It is a rare thing to find a food that you can package in 25 lb divisions and still sell. But matzah works on so many levels. First, nobody can ever decide when or if it actually is stale. Second, it attracts the only cultural group that decides they will buy a 10 lb package of matzah because then they get another 10 lbs free.
Then the only thing left is to figure out other things to do with it, like make it into wallpaper or mousepads. Mmm.
I miss pizza.